The Bluebeard Revenge Cooling Moisturiser Review

The Bluebeard Revenge Cooling Moisturiser Review
Hey Beauties!
If you’re a long time reader of  Beauty and The Boy you will know that i’m not into giving bad reviews and i dont like saying this is a bad product because who i am to tell you whats bad or not because for all i know what i dont like you might like it so i try not to do that but today i think its kind of needed because there is a brand out there that i really do not agree with. Ive got nothing against The Bluebeard Revenge Cooling Moisturiser itself just the way the brand is marketed.
The Bluebeard Revenge Cooling Moisturiser Review | Beauty and The Boy - Scottish Beauty Blog


The Bluebeard Revenge is of course marketed toward “Real Men” as a part of a male grooming range containing everything from shaving creams to face washes and even razors. The products themselves are all high quality but the thing that gets me the most is the almost demeaning marketing against women and anything that is seen as not a “Real Man”. The whole brand’s advertising just seems to be one big massive NO HOMO! as if you’re not a woman and you’re not feminine for using these products if you were to read the blurb on the back of the box you would hopefully understand where i was coming from.
The Bluebeard Revenge Cooling Moisturiser Review | Beauty and The Boy - Scottish Beauty Blog
It is just proof that masculinity is intrinsically weak and fragile because they need to butch up their products so men won’t feel emasculated by using them. You can clearly see it’s marketed to straight men with the constant reference to how women will think of you and how it’s not for the “bum fluff brigade”, they bascially resort to sexism and misogyny to make it ok for men to use these products and yes the brand says its “a joke” but this really isn’t a joke it’s not light hearted and it’s not a joke when it’s at the expense of other people.
When you read the above you just think are we really still stuck in the times where men are still so afraid to show any sense of femininity because it’s deemed to be weak or gay.
The Bluebeard Revenge Cooling Moisturiser Review | Beauty and The Boy - Scottish Beauty Blog
On to talking about the product itself, its actually a pretty good moisturiser i used it for a few weeks every day and after shaving as well on the days that i did and there is a definite cooling and soothing effect from it.
Its quite a gel type texture its hard to describe its always between a gel and cream texture that i actually quite like because it did sink it pretty fast and left my skin feel sufficiently moisturised thought the day
The Bluebeard Revenge Cooling Moisturiser Review | Beauty and The Boy - Scottish Beauty Blog
I really like the fact its has a dispenser that you just press down and it gives you an allocated amount of product which i think is great because sometimes you never really know how much to use and its great in the sense of the product is bascially locked away from bacteria so there is no dipping fingers in pots but i think the only thing i didn’t really enjoy was its really heavily fragranced with a very masculine scent so if you’re someone who has sensitive skin and reacts against fragranced products maybe this isn’t for you
The Bluebeard Revenge Cooling Moisturiser Review | Beauty and The Boy - Scottish Beauty Blog
You make a decision for yourself on what you think of this brand but i for one dont support them and wont spend any money on their products not matter how good they are
You can The Bluebeard Revenge Cooling Moisturiser online for £9.99 at
What is your take on their branding?
Do you agree with the way is marketed?
Leave a Comment!
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Thanks for Reading!
  • Beautyqueenuk

    I love the marketing and just see it as a great ruse to catch your attention. I don’t think in any way it is meant to offend. If that is the view, then products such as The Balm Nude Dude Palette should equally offend with it’s eyeshadows having names such as Fit and Firm.

    • I dont necessarily agree as i see this hyper masculine attitude to things all the time maybe its because im not masculine and gay but to me this just isnt the way to go about getting men to use skincare by demeaning anyone who isnt masculine or anyone who is a woman but Its good to have opinions of other people i like to hear what others think!

      thanks for commenting

  • Jessica Mcdonald

    I can see what they are trying to do with the whole “lad marketing” thing, but it comes across as really forced and a bit cringe.

    I find the phrase “waffle on like a girl” particularly insulting. As if to say that nothing a woman says could be of any value. *rolls eyes* I could add value though. With a concise brand assessment : BAD COPY.

  • Helen Beech

    Interesting and thought provoking read. I find some women’s brands are similar; take TheBalm and Benefit for example, if you aren’t a girly-girl who loves high heels and hunky guys you’re not *really* their target market. And as for Benefit’s “hey Benebabe” tweets, I find them cringe worthy and demeaning. But hey, their marketing must work so who am I to comment.

  • LaaLaa

    I’m not good with fragranced products much anymore, especially moisturisers, heavily scented – irritates me. Never use to be like that.

    I think it’s marketing once again, they try look at their consumers in a certain way, aiming at these jack the lads, all about what a male will feel like to a female. “This product is manly, let her know you are!“. Reminds me of some aftershave adverts, mostly see the female swooning at the male scent.

    It can make people feel a certain way because not everyone may feel or be like that. A lot of brands marketing will be hit or miss to everyone. If you like the product, just make it your own, let your other half enjoy & feel and benefits, screw their marketing. Be your own type of masculine, don’t let them define the word for you!

  • Shi Xiaoyu

    Good product, thank you for sharing.

  • john adams

    I’ve reviewed Bluebeard’s Revenge several times and generally found them to be good quality products, although I have found that the pump containers can leave a lot of unused product in the bottom.

    As a straight guy, I have found the marketing to be a bit pantomime. I fear brands do sometimes get these things a bit wrong and even for guys like myself it is a bit OTT at times.